"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Month: November 2017
L’Oreal doesn’t like the word “programmatic.”“We prefer ‘precision marketing,’” said Lubomira Rochet, L’Oreal’s chief digital officer. Precision, Rochet said, is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Service Station Maserati tapped Accenture Interactive to be its...
The Thanksgiving holiday shopping weekend showed how mobile has grown from a retail investment-and-innovation channel to a true pillar of...
The ad industry needs to check itself before it wrecks itself.That was the rallying cry Tuesday at NBCUniversal’s swanky State...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
When TrustX launched in September, David Kohl was nervous.“One of the fears is that we would find ourselves in a...
The digital media supply chain is about to get a whole lot smaller thanks to Europe’s General Data Protection Regulation...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. China’s -opoly Will China be home to the next...
Amazon wants to own a greater chunk of the video supply chain.Its cloud division, Amazon Web Services, released a suite...