Both the adoption of Ads.txt and commercialization of blockchain solutions have the IAB optimistic about the prospects for Ads.cert, a...
Year: 2017
If understanding a customer’s long-term value were easy, every marketer would do it.But measuring LTV (long-term or lifetime value, referred...
“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Malware Blues ProPublica found dozens of politically charged ads...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda...
Growth Catalyst Partners (GCP), a mid-market private equity a private investment firm, and PSP Capital, backed by former US Secretary...
Unlikely insights into consumer behavior can help move the needle, and location data is a rich source of unlikely insights.On...
What if your media agency made your creative agency obsolete?Spark Foundry, which formed last year when Starcom retired the Mediavest...
News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio
Want to tap News Corp.’s first-party data to target ads across all of its properties?As of Tuesday, you can, thanks...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fixing Procurement Recent industry meltdowns around brand safety, fraud...