Ray-Ban has named A$ AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand’s image and design. He will kick off his appointment with a “Blacked Out Collection,” a redesign of Ray-Ban’s iconic sunglasses shapes with a new ultra-black…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run