The ad server SpotX and ad verification company DoubleVerify have flagged a new type of fraud they’re calling “verification stripping.”...
Year: 2017
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
When Snap acquired location-based data company Placed over the summer, agencies got excited about the prospect of intermingling the data...
The ad buyers that will be hurt by the adoption of Ads.txt aren’t giving up without a fight.Publishers are getting...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TAM Jam Programmatic advertising will make up 83% of...
A stark juxtaposition: At the same time Facebook’s general counsel was getting grilled by members of Congress in Washington, DC,...
The tech titans have testified about Russian election meddling. And after two days and multiple hours of questioning by members...
There’s a storm cloud darkening Criteo’s sunny Q3 earnings (33% YoY growth ex-TAC to $234 million), in the form of...
With high demand and short supply of pre-roll video ads, many publishers are creating more video content that can be...