As branded content becomes a bigger part of media budgets, marketers need to show how content is driving results for...
Year: 2017
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Duopoly Daze Of Summer In case you weren’t sure,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The largest advertisers in the world are still dead set on cutting advertising costs and reducing agency fees. On earnings...
Ad blocking is generally associated with early browser extensions like AdBlock and eyeo’s Adblock Plus (ABP), which both make their...
Amazon is bulking up on headcount to service its Amazon Web Services (AWS) and ad sales divisions, as revenue for...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written for the sell side of the digital media community.Today’s column is written by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...