Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Sad Emoji? Did ad tech investment activity deflate in 2016? According...
Year: 2017
Addressable TV significantly expanded in 2016, both in terms of ad spend and the size of the total addressable market....
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
A year ago, the rise of ad blockers put the online advertising ecosystem into an existential crisis. But not only...
The transparency train is making its next stop in Latin America. On Tuesday, a company called Exiber came out of stealth...
Quick-serve restaurants don’t involve much purchase consideration. You’re either hungry for a burger, or you’re not. “For us, it’s about...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The PLA Portal Google’s Product Listing Ads (PLAs) are a dominant...
Augmented reality is more than just Pokémon – but it’s got a long way to go before it’s really mainstream.“Pokemon GO...