“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Year: 2017
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bon Voyage Criteo is selling some of its travel...
Parents, media companies and brands are struggling to adapt to a sea change in how kids consume content. Children have...
Nexstar Media Group revealed on Thursday its intent to acquire mobile video platform LKQD for $90 million.The all-cash transaction is...
Publishers are getting ensnared in the filters used by many advertisers to combat the YouTube brand safety crisis.Earlier this year,...
Data is changing the way movies are marketed.Studios like Open Road Films are taking a more targeted approach to marketing,...
Radio giant iHeartMedia has had a big first year as a producer and distributor of podcasts – and it’s ready...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sly As A FireFox Verizon’s Oath is in a...
That teens have no attention span is a fallacy. Just ask Wattpad, a platform where people can write and share...