Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation.The podcast industry began...
Year: 2018
2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that...
In 2018, digital media startups crashed and burned, unable to sustain their business models amidst changing social media algorithms, fickle...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
This year’s theme was transparency. Marketers wanted transparency so they could make better decisions. Marketers, agencies and DSPs showed increased...
AdExchanger’s opinion columns present sharp arguments that illuminate specific industry challenges and provide critical insight that can help readers do...
Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year.Advertising on over-the-top (OTT) was one of the hot-button...
Listening to podcasts can be an ideal way to pass the time during the holidays, a pleasant distraction while wrapping...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...