"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Month: January 2018
Ad targeting company Magnetic has a new CEO: ad tech vet Corey Ferengul. He replaces James Green, who served as...
Online retailers are losing revenue right under their noses thanks to a devious form of ad injection only visible to...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Getting To Yes? Tracking restrictions in Europe and on...
Building a successful media company today means creating a diverse portfolio of brands and revenue streams, according to Group Nine...
Media agency Horizon is giving its advanced TV platform Pivot a facelift.Horizon is building a custom planning tool using 4C...
Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to...
Demand-side platforms (DSPs) make money by taking a percentage of the media buys that flow through their technology – and...
WPP is embracing the forces of change – both internally and externally.Internally, CEO Sir Martin Sorrell knows WPP’s clients want...