Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. PE Strikes Again Private equity firm Diversis Capital has...
Month: January 2018
In-app header bidding is coming to MoPub.On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to...
Product and marketing go hand in hand at OkCupid.There’s a dotted line between user engagement, platform tweaks and the deployment...
Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across...
The rise (and fall, and rise, etc,) of cryptcurrencies like Bitcoin and Ethereum brought mainstream attention to blockchain technology. And...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Blue Bet IBM hopes marketer interest in AI...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Although GroupM has invested aggressively in programmatic and data-driven marketing technology, Chairman Irwin Gotlieb still adheres to the importance of...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...