Spend on Omnicom’s trading desk Accuen continues to decline as brands increasingly favor disclosed programmatic buying models.Accuen’s Q4 revenue declined...
Month: February 2018
LiveRamp has acquired B2B audience marketplace Pacific Data Partners to boost its B2B data footprint, the company said Thursday. Terms...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.BrightLine was founded in 2003 as an advisory firm, primarily serving...
Disney’s bet on BAMTech could signal big advancements for its data and platform strategy.The streaming video provider, once majority-owned by...
Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Is Facebook Security App Onavo A Trojan Horse For Mobile Data?; IPG CEO Roth Optimistic On CPG Spend
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Protect And Serve Facebook quietly embedded an app-install link...
Criteo stock shot up Wednesday morning after the French advertising technology company reported revenues of $674 million in the final...
Ericsson remains keen on ad tech.On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo...
Deep-link startup Branch earned its Facebook mobile marketing partner (MMP) stripes on Wednesday and launched an attribution tool for paid...