Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard.Previously,...
Month: March 2018
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
AppLovin is one of the most well-funded indie ad platforms out there – and it’s growing like a weed.The mobile ad...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Crackle Cut Snap on Thursday cut 100 employees,...
Accenture Interactive has made a sport of snapping up digital agencies and folding them into its organization, a strategy which...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Before Jeremy Fain co-founded Cognitiv in 2015, he worked a long...
LinkedIn made Video for Sponsored Content, video ads which appear as sponsored posts in the feed, generally available on Thursday....
When metasearch travel site Kayak decided to take programmatic in-house in the spring of 2016, it needed to select a...