In a tough economy, the retailer’s new CMO is touting its fashion credentials and value. Adweek Feed Tags: ‘That challenge Comeback JCPenney People Surprised Trendy Continue Reading Previous Special PR makes Global PR Agency of the Year shortlistNext Thirst Trap Ahead: Progressive Says Drive Safely Around Calvin Klein’s Bad Bunny Billboards Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. More Stories 1 min read News Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech September 3, 2026 Programmatic 2 min read News Together launches Discovery practice September 3, 2026 Programmatic 1 min read News How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales September 3, 2026 Programmatic
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