The New York Times is eyeing inroads into TV and emerging channels like voice search to confront the new realities...
Month: April 2018
Federal Trade Commission (FTC) can finally take down its vacancy sign. More than a year into Trump’s presidency, five new...
WPP reported Q1 earnings on Monday for the first time without its founder and long-tenured CEO Martin Sorrell.Since Sorrell’s abrupt...
24 Hour Fitness is trying to transform into a brand that customers will consider even outside of the gym.“The goal...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FTC OK Go The Federal Trade Commission is finally...
Facebook’s CTO, Mike Schroepfer, faced five hours of intense and technically savvy grilling by members of a parliamentary committee on...
Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys...
After applying zero-based budgeting, CPGs are coming back, said IPG CEO Michael Roth during his company’s Q1 2018 earnings call...