“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Month: April 2018
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Open For Business The IAB Tech Lab made its...
“We didn't take a broad enough view of our responsibility, and that was a big mistake. It was my mistake,...
Brand safety has become such a hot-button issue for advertisers that competing holding companies and agencies are ditching their territorial...
In 2016, financial services brand John Hancock spent 80% of its media dollars on linear television.Two years later, the brand...
Agencies are calling 2018 “Mediapalooza Two” as brands review an inordinate amount of accounts, following a pattern that began in...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sunny Skies More than $46 billion, or roughly 83%...
In Facebook CEO Mark Zuckerberg’s prepared statement for Congress, he describes how his company hopes to prevent illicit data sharing...
In 2017, the National Hockey League debuted its newest franchise, the Las Vegas Golden Knights.But not only did the NHL...