With Europe’s General Data Protection Regulation taking effect May 25, Facebook must alter some of its business practices regardless of...
Month: April 2018
This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Proof Of Permission Facebook is launching tools to police...
Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report,...
YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog...
When AMC created a dedicated data sales team, which it revealed last week, it set the stage for AMC to...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘At Any Cost’ Cost Facebook is reeling from...