Is opportunity fading for ad tech startups to go public or be acquired at a healthy premium? The answer is...
Month: April 2018
TBS and TNT try to be “brands that live outside of television,” said Karina Kogan, SVP of digital media and...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Exit Sorrell Martin Sorrell, who resigned on Saturday as...
WPP CEO Martin Sorrell stepped down Saturday from the massive agency holding company he founded in 1985 and where he...
Facebook’s decision to shut off partner categories and turn down the spigot of data flowing into and out of its...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.On the podcast this week, New York Interactive Ad Exchange (NYIAX)...
Brands like Uber, Ubisoft and Bayer have evolved their programmatic in-housing tactics in recent years – and all three outlined those...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In Ad City (Part II)AdExchanger: Enter Malware (Part I)AdExchanger: Enter Malware...