Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand.Google is...
Month: June 2018
Travel publishers often miss the boat on attribution.Although their content is an integral part of the trip-planning process at the...
AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry.Its Monday acquisition of AppNexus gives...
Extreme Reach co-founder Tim Conley is officially the company’s new CEO, the video ad platform said Tuesday.Conley previously served as...
The Trade Desk on Tuesday released a campaign planning tool called Planner. Powered by company’s first branded AI product, called...
Consultants, in-housing and other negative talk about the agency business doesn’t bother IPG CEO Michael Roth.Rather, he sees it as...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The GDPR Pipe Cleaner Programmatic ad spend has rebounded...
AT&T acquired AppNexus. So what’s it going to do with it?Both the buy side and the supply side will remain...
The rumors were true.AT&T said Monday it will acquire AppNexus for its advertising and analytics unit, which is headed up...