Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes...
Month: August 2018
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Good While It Lasted Facebook’s data partner program will shut...
Rubicon Project beat its Q2 revenue expectations, sending the stock up 15% in after-hours trading Wednesday.Rubicon Project is still in...
Search and ye shall find Apple search ads in six new markets.Starting Wednesday, developers in France, Germany, Italy, South Korea,...
Criteo has lowered its full-year revenue guidance as it seeks to evolve its pricing model, the company said during its...
As media becomes more measurable, buyers are demanding tangible business results across every channel.Terrestrial radio is no exception. That’s why...
After a three-year stint as Havas CEO, David Jones realized the agency model needed more than a revamp.It needed a...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....