A flurry of recent deals and investments show how technology firms that specialize in performance advertising are leading the next wave of influencer marketing. Despite ongoing uncertainty about TikTok’s future, recent deals signal that investors are making big bets on the $ 9.3 billion that U.S. advertisers will spend on influencer marketing this year, according to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected