The headache of creating and scaling video across multiple connected TV platforms is real.Innovid launched its antidote on Thursday, a...
Month: September 2018
Jay Seideman will present on programmatic best practices at AdExchanger's upcoming Programmatic IO New York conference on Oct. 15-16.AT&T’s new...
Despite the massive steps the ad industry has made in figuring out addressable TV just this year, advancement comes not...
Although M&A for data-driven companies slowed before the EU’s General Data Protection Regulation took effect, Salesforce charged ahead.The CRM giant...
After a quarter-century in marketing roles at P&G – including seven as CMO – you learn a thing or two about how...
“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is written by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Brick By Brick Amazon’s newest foray into offline retail is...
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
Snapchat introduced ecommerce advertising capabilities on Thursday, including a product catalog ad format called Collection Ads, a performance marketing agency...