With $2.3 billion in cash on the books thanks to IPG’s acquisition of Acxiom Marketing Solutions in July, the newly...
Month: October 2018
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Data Drought Google is cracking down on the amount of...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt.A few years ago,...
Facebook’s Marketing Partner (FMP) program is getting a bit of a facelift with the addition of new badge categories and...
The Federal Bureau of Investigation (FBI) has contacted the Association of National Advertisers (ANA), requesting cooperation from the trade group...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Emily Ketchen,...
With its impeccable food styling, Food52 has always been a natural fit for Instagram. When the online food publisher started...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Video Stars Video ad spend in the United States will...
Brad Stamulis will be speaking about attribution at AdExchanger's upcoming Programmatic IO New York conference on Oct. 15-16. The ad industry has...