The first rule of ad fraud: If it can be spoofed, it will be spoofed.Bad actors are pretending to be...
Month: October 2018
Roku wants to save the day for advertisers on over-the-top (OTT) video.The streaming platform launched a program Tuesday to help...
Because WordPress hosts numerous blogs and websites – it claims to power 31% of the internet – it has a...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Full Stream Ahead It would make sense for Comcast to...
There is life after a GDPR enforcement warning.Location data ad tech startup Teemo, one of the first companies admonished under...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
As the largest digital audio platform in the US, Pandora is determined to capture a fair share of the burgeoning...
Neal Richter will present on the state of Ads.cert at AdExchanger's upcoming Programmatic IO New York conference on Oct. 15-16.Programmatic auctions are...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...