The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
Month: October 2018
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt.This week on...
How many seals, accreditations, badges, consortiums, committees and standards can one industry support before it collapses under the weight of...
Why is the industry still talking about linear vs. digital when to consumers, it’s all just content?That’s the question Donna...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Hand Over The Keys Facebook has confirmed that last week’s...
Facebook has been aggressively pushing its non-core apps to make money, a decision that caused friction between the mothership and...
MediaMath will stop buying from supply partners that play auction games, preferring to create an economic incentive for fair, transparent...
Without a way to calculate ad revenue per user, optimization is just an educated guessing game.“I wouldn’t call it a...