Last quarter, Twitter’s stock got hammered after user growth stagnated, despite its solid financial results.But analysts appear ready to stop...
Month: October 2018
The marketers at T-Mobile and Anheuser-Busch InBev have to support very different businesses. T-Mobile competes in the hotly contested world...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Dying Legacy Is it game over for traditional media companies...
Online spending records have shattered across the country during this year’s midterm election cycle, but no campaign has brought more...
Despite AT&T missing its projected Q3 earnings, the telecom giant’s new data-driven ad unit Xandr had “strong growth,” executives told...
VideoAmp on Wednesday launched TV Viewership Audiences, which is designed to make audience-based buying easier for advertisers. LiveRamp powers the...
Putting together a sponsored content program is a time-consuming headache for buyers and publishers.BrandVerge, a marketplace where buyers can browse...
Human resources software provider and outsourcer TriNet launched its first-ever omnichannel brand campaign in October – without the help of...