Audio ads should be personalized, too.That’s the thought behind Adobe’s partnership with A Million Ads, which powers dynamic creative optimization...
Month: October 2018
After stagnant growth in 2017, holding companies are getting rid of assets that aren’t related to their core focus on...
When Shpock, a European shopping app, started using search behavior to inform its ad targeting this year rather than just...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV.Today’s column is written by Jay Friedman,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Marketing Diet P&G’s marketing cuts haven’t caused the sky to...
TV data provider Sorenson Media filed for Chapter 11 bankruptcy Thursday, seeking to extricate itself from a costly deal with...
IPG’s $2.3 billion acquisition of Acxiom Marketing Solutions will transform the holding company’s services around its clients first-party data, said...
The in-housing trend prompted Gartner’s first-ever Magic Quadrant report for ad tech, which was released late last week.Even if not...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....