A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Month: October 2018
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Thanks For Sharing Procter & Gamble is asking retailers to...
Publicis Groupe will divest part of its health care unit, Publicis Health Services (PHS), to restore its balance sheet and...
Sovrn closed a $25 million Series E round Thursday to help it acquire companies outside of ad tech. Sovrn’s original...
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s...
Credit card loyalty programs are table stakes for banks – nearly every bank has one. Points often accumulate unused and consumers...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Easy Come, Easy Go Telco Ooyala’s management group has bought...