Aside from dedicated fans, most people who show up to a concert never hear from the band again. That fleeting...
Month: November 2018
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Digital Media Roll-Up In an interview with The New York...
Radio giant iHeartMedia said Monday it will acquire programmatic radio platform Jelli. Terms of the deal were not disclosed.iHeartMedia has...
The IAB Europe’s GDPR Transparency and Consent Framework – which many ad tech companies now depend on to pass user consent...
Global programmatic advertising will grow by more than $13 million next year and the year after, but its growth rate...
Digitally-native direct-to-consumer brands are super-smart performance marketers, but they also appreciate the importance of branding – and they’ve been spending big...
Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by Jacob...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Online, Off The Fence Liberal media buyers and advocacy groups...