From 7 pm to 7:45 pm on Tuesday, publishers saw mysterious yellow 300x250 ads blanket their sites. Paying CPMs north...
Year: 2018
What’s a coco de mer? A double coconut, which is what Martin Sorrell is cultivating with S4.The holding company he...
Will privacy legislation be the death of the third-party data ecosystem? Not according to the IAB Data Center of Excellence.Marketers...
Revcontent named Omar Nicola as its new CEO Wednesday, replacing co-founder John Lemp in the top role. One of his...
Mobile performance marketers who work with multiple ad partners spend less to acquire users.A growth marketer who works with five...
Forrester tried to acquire SiriusDecisions, a B2B market research and analytics firm, five years ago, so closing a $245 million...
Swedish podcast advertising and distribution platform Acast raised $35 million in a Series C funding round from a group of...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.With Friends Like These ... Netflix will be there for...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Michael Provenzano’s first startup was perfectly timed. Along with his cofounders, he...