Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB...
Year: 2018
Data was center stage Thursday at Meredith’s first NewFront since the acquisition of Time Inc. closed at the end of...
Customer data platform (CRM) capabilities borrow attributes from CRM, tag management and even more traditional data onboarding.Consequently, they are often conflated with...
GroupM’s State of Digital report, released Thursday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video"is a column exploring opportunities and challenges in advanced TV and video Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. End Of An Error Cambridge Analytica has shut down....
In its first earnings report as a public company on Wednesday, Spotify said its programmatic revenue was up 94% year...
Hulu told advertisers at its upfront on Wednesday that it’s reached the 20-million-subscriber mark.While 20 million subscribers is a lot...
On Wednesday, Criteo reported revenue of $564 million in the first quarter of 2018, a 9% increase from the same...