Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys...
Year: 2018
After applying zero-based budgeting, CPGs are coming back, said IPG CEO Michael Roth during his company’s Q1 2018 earnings call...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In Ad City (Part II)AdExchanger: Enter Malware (Part I)AdExchanger: Enter Malware...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Ad Revenue AcceleratesRevenue in Amazon’s “Other” category grew...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Sean Muller had very little knowledge of television when he...
Advertising and marketing companies were leading acquirers in the media and telecom industries this quarter, according to PricewaterhouseCooper’s US Media...
MoPub co-founder and former CEO Jim Payne is getting his next startup off the ground with MAX, a platform that...
Although Tasty, BuzzFeed’s popular food property, commands a ton of reach, it wants advertisers to know that it’s also a...