Marketers taking a conservative approach to brand safety are pulling back from buying the long tail to minimize their exposure...
Year: 2018
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Open For Business The IAB Tech Lab made its...
“We didn't take a broad enough view of our responsibility, and that was a big mistake. It was my mistake,...
Brand safety has become such a hot-button issue for advertisers that competing holding companies and agencies are ditching their territorial...
In 2016, financial services brand John Hancock spent 80% of its media dollars on linear television.Two years later, the brand...
Agencies are calling 2018 “Mediapalooza Two” as brands review an inordinate amount of accounts, following a pattern that began in...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sunny Skies More than $46 billion, or roughly 83%...