Tapad launched a product on Tuesday that lets telcos stitch their first-party data to Tapad’s device graph – which Tapad...
Year: 2018
Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Self-Serve Subterfuge DOJ special counsel Robert Mueller’s indictment of...
You probably don’t think of Mars Petcare as a center for startup incubation.It owns a lot of brands you can...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Data is helpful in the fight against fraud, but it’s not enough, said Martzel de Domingo, who leads user acquisition...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...