Ericsson remains keen on ad tech.On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo...
Year: 2018
Deep-link startup Branch earned its Facebook mobile marketing partner (MMP) stripes on Wednesday and launched an attribution tool for paid...
FTD Companies, parent company of online floral delivery brands ProFlowers and Interflora, wants to get back to the basics of...
There’s no love for annoying ads on Chrome this Valentine’s Day. Google released a new version of its browser on...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapocracy Snap is opening its marketing API to all...
OTT audiences are prevalent and engaged.But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium...
Paris-based app retargeting platform Adikteev – think Criteo for apps – snagged $12 million in Series B on Tuesday.The company plans to...
Adobe has placed a new exec in charge of its advertising cloud.TubeMogul’s longtime CMO and head of strategy, Keith Eadie,...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....