Albertsons has unleashed shopper data from its network of 2,300 stores to help CPG advertisers determine whether their digital ad...
Year: 2018
Paris-based ecommerce analytics platform ContentSquare has raised a $42 million Series B round from a series of investors including US...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swiss Cheddar Of the $50 billion or so WPP...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.The mobile app space remains a silo, thanks to the unique...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
While most agencies are still trying to wrap their heads around programmatic, digital agency Essence is expanding into the linear...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.