“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Year: 2018
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Our guest this week is Belinda Smith, a senior brand marketer...
Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released...
“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written...
Spotify was an early mover in programmatic audio, and it’s taking that momentum into 2018.“Marketers are moving so much money...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. PE Strikes Again Private equity firm Diversis Capital has...
In-app header bidding is coming to MoPub.On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to...
Product and marketing go hand in hand at OkCupid.There’s a dotted line between user engagement, platform tweaks and the deployment...
Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across...
The rise (and fall, and rise, etc,) of cryptcurrencies like Bitcoin and Ethereum brought mainstream attention to blockchain technology. And...