The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at...
Year: 2018
Horizon Media wants to be at the forefront as broadcast radio buying becomes more automated and data-driven.On Tuesday, Horizon said...
Two years ago, the Timehop app – which aggregates and resurfaces old social media photos – was running on the...
The online clothing retailer Bonobos is at the center of upheaval in US retail and ecommerce. The company was acquired...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.In Fighting Form Danish ad tech company Adform filed for...
Verizon has gone back on its oath to advertisers and publishers.The telecom giant said Monday it will rebrand its media...
With the midterm elections less than 24 hours away, some of the Democratic Party’s top digital advertising evangelists are worried...
The B2B martech space is heating up as titans spend billions to build their stacks – and now it’s makeover time...
Fifty-year-old direct marketing agency RAPP plays an increasingly relevant role in a world where personalization is key.Rather than expanding beyond...