Verizon’s Oath content and advertising subsidiary brought in $1.8 billion in the past quarter, down 6.9% from the same period...
Year: 2018
Consumer health and pharmaceutical giant Bayer is taking programmatic in-house.Bayer will partner with MightyHive to in-source its digital and programmatic...
What kind of stories do people in market for a luxury SUV read?Forbes is answering that question using data, not...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt.For this, our 100th...
If Amazon-owned Twitch reaches its goal this year of – according to Bloomberg – doubling its ad sales revenue to...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.If You Can’t Beat ’Em While Disney and WarnerMedia challenge...
Oracle kicked off its OpenWorld conference Monday by introducing a customer data platform (CDP) to connect disparate data sources and...
Audio ads should be personalized, too.That’s the thought behind Adobe’s partnership with A Million Ads, which powers dynamic creative optimization...
After stagnant growth in 2017, holding companies are getting rid of assets that aren’t related to their core focus on...