Augmented reality is about to hit its stride thanks to large media platforms, which are leading the way.Snap was early,...
Year: 2018
“The Sell Sider” is a column written for the sell side of the digital media community.Today’s column is written by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Give And Take Marketers and agencies will lose access to...
Adobe said Thursday it has agreed to acquire the B2B marketing platform Marketo for $4.75 billion.It’s the biggest deal in...
Advertisers on Dish’s video-on-demand service Sling TV can now power their addressable TV campaigns using Nielsen audience segments based on...
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
Advertisers are moving over the top.Over-the-top TV (OTT) ad spend will grow 40% to reach $2 billion this year, according...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....