Advertisers that want to exclude people interested in “Passover,” “Native American culture” or “evangelism” from seeing a campaign on Facebook...
Year: 2018
PebblePost, a startup pioneering programmatic direct mail, said Tuesday it had secured a $25 million Series C funding round to...
If coffee drinkers receive personalized recommendations about which high-end coffee they’ll like best, will they start drinking more fancy java...
Few Hollywood icons have had a career as illustrious as Mickey Mouse, who made his silver screen debut in “Steamboat...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.California, Here We Come The California Consumer Privacy Act rode...
Following outcry over how it changed programmatic auction rules, Index Exchange has paused bid caching, said CEO Andrew Casale in...
Drawbridge is one of the cross-device OGs, but it’s in the midst of a pivot.The company revealed $15 million in...
Over the past year, GroupM media agency Essence has reduced its investment in third-party data segments for certain clients by...
"AdExchanger Politics" is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray...