<!-- --> AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week in the podcast studio, Lauren Nemeth tells...
Month: February 2019
This article is sponsored by GSTV. It turns out fueling up can predict more about consumer behavior than marketers might...
While some of digital media’s biggest stars and flashiest names make big cuts to make their businesses profitable, others are...
Zeotap is launching a global identity graph to try and beat LiveRamp to the punch across the pond. On Tuesday,...
Since GDPR came into effect last year, Google has been at the center of two connected issues around resolving identity...
As brands increasingly implement global data strategies, agencies must get creative about collecting data in emerging markets. Outside of data-mature...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Commerce + Ads Wayfair is expanding its paid media...
Google still brings in the big bucks, but its costs are skyrocketing as well as the digital media giant pushes...
Taptica will acquire RhythmOne for $176 million in an all-stock deal, the companies said Monday. The mobile ad tech firm...
For many app publishers, the General Data Protection Regulation (GDPR) was an opportunity to examine each of their many SDK...