US digital ad spend in 2019 will surpass all traditional advertising for the first time, according to eMarketer’s latest forecast....
Month: February 2019
How can a brand take advantage of the 5G revolution today? Actually, that’s a trick question. The next evolution of...
<!-- --> This article is sponsored by Prebid.org. 2018 wasn’t the year header bidding first began disrupting how exchanges and publishers...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Well+Good took a grow-and-eat-your-own-vegetables approach to cultivating its media business, leading to its $10 million acquisition last June by Leaf...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Press Play Vox is extending its bet on podcast...
Another executive with a data and technology background is taking a big leadership role at Omnicom. Erin Matts, former North...
MediaMonks has always focused on high-quality, low-cost creative production at scale. But when the agency’s parent company S4 acquired MightyHive...
Normally, when Kellogg’s launches a new product, it goes all out with national marketing and big TV budgets. But Kellogg’s...
<!-- --> Walmart, Nike, Amazon, Dell, Honda, Lowe’s – all brand advertisers you can trust, until a bad actor steals...