Marketing, once largely a creative occupation, now requires understanding of data, tech and business. And many CMOs don’t have the...
Month: March 2019
Oracle Marketing Cloud is taking on a very customer data platform-like complexion these days.On Tuesday, OMC unveiled a slew of...
Although Facebook, Instagram, YouTube and Twitter are getting more expensive, they remain the go-to places for brand-building campaigns. That’s the...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Price Drop, Inventory Hop All those digital buyers complaining...
Jason Lapp, a longtime WPP and Kantar executive, is taking over as CEO of Kiip.Last Friday, a grand jury indicted...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.The godfather of programmatic has retired from advertising. Or has he? In...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Yannis Barros,...
Looking for AddThis audience data in the EU? You won’t find it.Oracle Data Cloud has quietly pulled the plug on...
Years ago, TV buyers didn’t bother with connected TV (CTV) because it offered little benefit for a lot of hassle....