"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Month: March 2019
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Amazon’s World Amazon is testing a pop-up feature...
Adobe is betting big on Experience Cloud, which houses all of its marketing, analytics and advertising solutions, as a major...
Embattled holding company MDC Partners has a new owner. The Stagwell Group, a new-model agency holding company helmed by former...
To centralize or not to centralize? That is the question holding companies have wrestled with since the advent of programmatic...
Bid shading is a technique buyers use in first-price auctions to avoid paying too much, and its importance has increased...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Facebook News Cycle It was another tumultuous week...