Ecommerce and direct-to-consumer (DTC) brands are flooding into television, and bring a new data-driven perspective to the old media channel. While...
Month: June 2019
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Over The Top Ad-supported streaming TV service Tubi surpassed 20...
LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock...
A bipartisan bill proposed Monday by Sens. Warner, D-VA, and Hawley, R-MO, aims to make big tech companies – Facebook, Google,...
McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Snap, Mon Ami Snap is starting to tone down its...
Havas isn’t facing the same pressure to grow as other holding companies are.The privately-held agency network, owned by French media...