How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer...
Year: 2019
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Mo’ CMO Silvia Lagnado, McDonald’s global CMO since...
Ascential, the company that owns the Cannes Lions festival and MediaLink, just bought a slice of the ad tech ecosystem...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Belinda J....
The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying.Why? The...
Linear TV may provide massive reach, but WD-40 had a particular audience in mind for its most recent campaign: a...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here Game On Amazon is making a big push into...
PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. PreciseTarget ingests audience and transaction data from...
“The Sell Sider” is a column written for the sell side of the digital media community.Today’s column is written by...