NBC Universal and Sky, both owned by Comcast, announced this week that they’re combining inventory and targeting tools. The hope...
Year: 2019
Disney closed its $71 billion acquisition of 21st Century Fox on Wednesday, more than a year after it signed a...
LinkedIn is rolling out lookalike audiences following a beta testing period that began late last year, the company said Wednesday.Advertisers...
When Campbell's made its $6.1 billion acquisition of CPG company Snyder’s-Lance last May, it wanted to bring its marketing prowess...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
The power of the brands owned by Meredith – including Better Homes & Gardens, People, Food & Wine, Family Circle...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Instashop It was only a matter of time (and...
S4 Capital wants to acquire a company with access to unique first-party data.The holding company, helmed by former WPP CEO...
Marketing, once largely a creative occupation, now requires understanding of data, tech and business. And many CMOs don’t have the...
Oracle Marketing Cloud is taking on a very customer data platform-like complexion these days.On Tuesday, OMC unveiled a slew of...