In its first-ever Wave evaluating media agencies with under $20 billion in billings, released Thursday, Forrester recognized agencies that leverage...
Year: 2019
The 35-year-old company IRI, known for providing market share data to CPGs, has worked its way into marketer tech stacks,...
Jim Wilson is a big believer in the blockchain. As president of Premion, the over-the-top ad buying platform of local...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Voice On Target Pandora is selling ads targeted to...
FreeWheel, the Comcast-owned video ad tech company, hosted its first television upfront on Wednesday and is mounting a campaign to...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It...
Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused...
GroupM is still trying to be simpler for clients to navigate. To propel that effort, the WPP-owned media buying arm...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...