Last year, the GroupM digital agency Essence broke into traditional TV. Now, Essence is working with all of the major...
Year: 2019
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Enter Audio The growth of podcast audiences justifies the...
The phrase “bidstream data” is popping up more and more, but few understand what the bidstream is and what data...
While most luxury brands take themselves quite seriously, Gucci likes to have a little fun, especially with its marketing. “We’re...
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"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....