Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pivot to Privacy Dear World, Trust Us. Your “friend,”...
Year: 2019
Google will move to first-price auctions for Google Ad Manager, its publisher exchange and ad server, by the end of...
College-age consumers shouldn’t be too hard for advertisers to find, since many are, not surprisingly, on college campuses. But most...
Google, a sleeping giant in the podcast space, is starting to open its eyes and stretch. Since launching its native...
Cars.com knows that most people shopping for a car come to its site, which creates some of the best in-market...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oath Ad Server, Peace Out Verizon Media will shutter...
Branded content is a priority for Instagram in 2019 – but measurement is seriously lacking. “That’s one of the things I...
<!-- --> AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Branding and performance are two sides of the same...
Programmatic will be key to Spotify’s ability to scale as it expands from a music platform to an audio platform...